Without the financial burden of print costs, anyone with a smattering of graphic design skills can cobble together a decent publication and attract some readers. But, will digital magazines overtake traditional print publications? Will you miss holding the book in your hands? What about reading a magazine on the beach or in the tub? A little hard (not to mention dangerous) with a laptop or iPad. Most of the traditional magazines also have digital versions available already - have they paved the way for their digital-only competitors? Seems to me they have. The folks at Lonny publish a professional digital only magazine that with time and maturity, could easily be a legitimate competitor to Elle Decor - but without the burdens of traditional printing and distribution. On the other hand, rarely do we have time to read an entire magazine in one sitting. We pick up and put down a magazine when we have time and we're traditionally reminded that the magazine is still unfinished because it's sitting on our coffee or bedside tables. How are we to be reminded about an unfinished digital publication? (Btw - we indentified this as a potential business opportunity for some enterprising, tech savvy, person out there).
So, have a little to our chat and let us know your thoughts.
And if that's not enough, we're hosting a fabulous $200 Shopping Spree giveaway to One King's Lane! Today is Black Friday and the official kick off to the holiday shopping season - so this could be your opportunity to get that perfect gift for a friend, or yourself! All you have to do is visit OKL (sign up if you need to, it's free and easy) and let us know in the comments on our Skirted Roundtable post here what items you love. One lucky person will be drawn at random.
I hope you had an excellent holiday!
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