I just came across this clip on YouTube this past weekend. Ironically, it was posted on YouTube back in November 2010 when this EPIC location on Fifth Avenue opened. How that got past me, I do not know. The 'Naughty or Nice?' Christmas craze at Abercrombie & Fitch distracted me, I guess. (Hell, that was an incredible holiday). Anywho, its so cool just watching that HCo electronic facade! Live feed from Huntington Beach... Amazing...
The overall effect makes a bold distinction from the typical of Fifth Avenue store fronts, and people just can't help slowing down and staring: SoCal waves are crashing on Fifth Avenue! The technology is nothing new, of course. In December 2004, Chanel made headlines in the architectural world when it revealed the facade of its groundbreaking location, in Tokyo's swanky Ginza shopping district (now also home of A&F Ginza), which incorporates the technology utilized on HCo's facade. But Chanel's is on a much grander scale. However, the inclusion of such technology on retail presentation definitely says much on A&F's part - a devotion to continually project its brands' images to a new level of cool...
Digital surfing, dudes! Stay FIERCE!
P.S. This is a follow-up to our original post, SoCal Waves Crash on Fifth Avenue. Oh! And I have included other videos for you to check out below!
LinkWithin
